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10 Customer Feedback Tools for Informed Decision-Making

Collecting and analyzing customer feedback is vital for businesses looking to improve their products and services. In this article, we’ll explore 10 customer feedback tools that can help you gather valuable insights from your customers. We’ll review each tool, highlighting its pros and cons to assist you in making an informed choice.

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Stripo

While primarily known for email design, Stripo also offers a feedback tool that integrates seamlessly into email campaigns. It allows you to collect feedback directly from your email recipients, making it easy to gather insights on your email content.

Pros:

  • Email-centric feedback collection: Stripo simplifies feedback gathering by embedding surveys and forms directly into emails.
  • Integration with email campaigns: You can easily incorporate feedback requests into your email marketing strategy.
  • Affordable pricing: Stripo offers a free plan with paid options for more advanced features.

Cons:

  • Limited to collecting feedback via email.
  • May not offer as extensive feedback analysis features as specialized tools.

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Ease of use
Starting price
Free with Paid Plans
Key function
email-centric feedback collection integration with email campaigns
Support
Email Help Center Knowledge Base Contact Form Video Tutorials Social Media Live Chat
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SurveyMonkey

SurveyMonkey is a widely-used online survey platform that enables businesses to create and distribute surveys for collecting customer feedback.

Pros:

  • Versatile survey creation: SurveyMonkey offers a range of question types and customization options.
  • Extensive survey distribution options: You can share surveys via email, web links, and social media.
  • Free plan available: SurveyMonkey offers a free basic plan, making it accessible to small businesses.

Cons:

  • Pricing for advanced features can be relatively high.
  • Some users may find it overwhelming due to the abundance of features.

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Ease of use
Starting price
Free with Paid Plans
Key function
versatile survey creation distribution
Support
Email Phone Help Center Community Forum Priority Support
Free Trial

Typeform

Typeform is known for its interactive and engaging surveys and forms, making it a great choice for collecting feedback in a creative way.

Pros:

  • Interactive survey design: Typeform offers a visually appealing and engaging survey-building experience.
  • Variety of question types: You can create diverse surveys with multiple question formats.
  • Free plan available: Typeform provides a free basic plan for beginners.

Cons:

  • The free plan has limitations on responses and features.
  • Advanced features can be expensive for larger organizations.

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Ease of use
Starting price
Free with Paid Plans
Key function
interactive survey design various question types
Support
Email Priority Support Help Center Live Chat Community Forum Documentation Phone
Free Trial

Google Forms

Google Forms is a straightforward and free survey tool that’s part of the Google Workspace.

Pros:

  • Simplicity: Google Forms is easy to use, with a clean and intuitive interface.
  • Integration with Google Workspace: It seamlessly integrates with other Google productivity tools.
  • Free of charge: Google Forms is entirely free for users with a Google account.

Cons:

  • Lacks advanced features for in-depth feedback analysis.
  • Customization options are limited compared to other tools.

Try it
Ease of use
Starting price
Free
Key function
basic survey creation integration with Google Workspace
Support
Support Center Community Forums Online Resources Email

Zendesk

Zendesk offers a comprehensive customer support platform that includes features for collecting and managing customer feedback.

Pros:

  • Unified platform: Zendesk allows you to manage customer support and feedback in one place.
  • Ticketing system: Feedback can be turned into support tickets for streamlined issue resolution.
  • Integration options: Zendesk integrates with a wide range of third-party tools.

Cons:

  • Pricing starts at $49 per month, which may not be suitable for small businesses.
  • Advanced features may require technical expertise to set up effectively.

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Ease of use
Starting price
$49/month
Key function
customer support feedback management
Support
Email Phone Help Center Live Chat Community Forum Documentation Training Webinars Support Tickets

Qualtrics

Qualtrics is an enterprise-grade experience management platform that includes robust feedback collection and analysis tools.

Pros:

  • Comprehensive feedback solutions: Qualtrics offers a wide range of tools for feedback collection, analysis, and reporting.
  • Enterprise-level features: It caters to the needs of large organizations with advanced features.
  • Customization options: You can tailor surveys and feedback forms to specific requirements.

Cons:

  • Quote-based pricing may be prohibitive for smaller businesses.
  • Advanced features require training to use effectively.

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Ease of use
Starting price
Quote-Based
Key function
enterprise-grade feedback collection analysis customization
Support
Email Phone Help Center Live Chat Community Forum Documentation Training Webinars

Alchemer (formerly SurveyGizmo)

Alchemer offers advanced survey capabilities, including in-depth question branching and logic, making it suitable for complex feedback collection.

Pros:

  • Advanced survey features: Alchemer allows for complex survey designs with conditional logic.
  • Integration options: It integrates with various third-party tools for data analysis.
  • Customization options: Surveys can be tailored to specific needs.

Cons:

  • Quote-based pricing can be challenging for budget planning.
  • May have a learning curve for those new to advanced survey features.

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Ease of use
Starting price
Quote-Based
Key function
advanced survey capabilities integration options
Support
Email Help Center Live Chat Contact Forms Phone Community Forum Documentation

GetFeedback

GetFeedback is a feedback tool designed for Salesforce users, offering seamless integration with the CRM platform.

Pros:

  • Salesforce integration: GetFeedback makes it easy to collect feedback within Salesforce.
  • Mobile-friendly surveys: Surveys are optimized for mobile devices, enhancing response rates.
  • Customization options: You can brand surveys to match your company’s identity.

Cons:

  • Quote-based pricing may not be suitable for smaller organizations.
  • Limited to Salesforce users.

Try it
Ease of use
Starting price
Quote-Based
Key function
Salesforce integration mobile-friendly surveys customization
Support
Email Help Center Contact Forms Live Chat Community Forum Documentation

Feedbackify

Feedbackify offers website feedback widgets that allow visitors to provide feedback directly on your site.

Pros:

  • Website feedback widgets: Feedbackify’s tools make it easy to collect real-time feedback from website visitors.
  • Affordable pricing: The starting price of $19/month is reasonable for small businesses.
  • User-friendly interface: The platform is designed to be intuitive.

Cons:

  • Limited to website feedback collection.
  • May not offer in-depth feedback analysis features.

Try it
Ease of use
Starting price
$19/month
Key function
website feedback widgets
Support
Email Help Center Contact Forms Live Chat Community Forum Documentation

Medallia

Medallia is a comprehensive customer experience management platform that includes feedback collection and analysis.

Pros:

  • Comprehensive feedback solutions: Medallia offers a wide range of tools for feedback collection and analysis.
  • Integration options: It integrates with various third-party tools for data analysis.
  • Customization options: Feedback forms and surveys can be tailored to specific requirements.

Cons:

  • Quote-based pricing may be prohibitive for smaller businesses.
  • Advanced features require training to use effectively.

Try it
Ease of use
Starting price
Quote-Based
Key function
customer experience management feedback collection analysis
Support
Email Phone Help Center Live Chat Community Forum Documentation