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The 10 Best Email List Building Tools

Building a robust email list is crucial for any successful email marketing campaign. To help you on your journey, we’ve curated a list of the best email list building tools available. These tools are designed to simplify the process, save you time, and enhance your email marketing efforts.

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Stripo

 Stripo, known for its innovative email design platform, offers an email list building service that integrates seamlessly with its email templates. It simplifies the process of creating engaging newsletters while prioritizing security and performance.

Pros:

  • Integration with email templates for cohesive campaigns.
  • High-security standards and data protection.
  • No-code functionality for ease of use.
  • Extensive library of prebuilt templates.
  • Supports 75+ ESPs for easy export.
  • Educational content for maximizing results.

Cons:

  • Limited focus solely on email list building.
  • May require familiarity with Stripo’s email design platform.

Try it
Ease of use
Starting price
$10/month
Key function
Email customization automation No-code design Data security Prebuilt templates
Support
Email Help Center Knowledge Base Contact Form Video Tutorials Social Media Live Chat

OptinMonster

OptinMonster is a versatile email list builder that offers a range of opt-in forms, pop-ups, and targeting options. It’s known for its conversion-focused approach.

Pros:

  • Multiple opt-in form types.
  • Advanced targeting features.
  • A/B testing for optimization.
  • Integrates with various email marketing platforms.
  • Easy to set up and use.
  • Analytics for tracking performance.

Cons:

  • Can be costly for small businesses.
  • Some features may require technical expertise.

Try it
Ease of use
Starting price
$9/month
Key function
Email List Building Conversion A/B Testing Integration
Support
Email Knowledge Base
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Sumo

Sumo is an email list building tool offering a suite of marketing solutions. It includes features like pop-ups, welcome mats, and smart bars to capture leads.

Pros:

  • Variety of lead capture options.
  • Integration with email platforms.
  • User-friendly interface.
  • Customizable designs.
  • Robust analytics.
  • Affordable pricing.

Cons:

  • Limited A/B testing options.
  • May lack advanced automation.

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Ease of use
Starting price
paid plans from $39/month
Key function
Email List Building Lead Capture Analytics Integration
Support
Email Knowledge Base
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ConvertKit

ConvertKit is a popular email marketing platform with email list building features. It’s designed for bloggers, content creators, and small businesses.

Pros:

  • User-friendly interface.
  • Automation for list management.
  • Landing pages for lead capture.
  • Tagging system for segmentation.
  • Integrates with multiple tools.
  • Dedicated support.

Cons:

  • May not suit large enterprises.
  • Pricing can be steep as the list grows.

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Ease of use
Starting price
paid plans from $29/month
Key function
Email List Building Automation Segmentation Integration
Support
Email Phone Knowledge Base
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Mailchimp

Mailchimp, a well-known email marketing platform, offers list building tools such as signup forms, landing pages, and pop-up forms.

Pros:

  • Easy-to-use drag-and-drop builder.
  • Integration with various apps.
  • Free plan available.
  • Marketing CRM for audience management.
  • A/B testing for optimization.
  • Analytics dashboard.

Cons:

  • Limited automation in the free plan.
  • Pricing can get expensive as the list grows.

Try it
Ease of use
Starting price
paid plans from $9.99/month
Key function
Email List Building Signup Forms Landing Pages Integration
Support
Email Knowledge Base

Leadpages

Leadpages is a landing page builder that also offers email list building tools. It focuses on creating high-converting landing pages and opt-in forms.

Pros:

  • Drag-and-drop landing page builder.
  • Integration with email marketing platforms.
  • A/B testing for optimization.
  • Conversion-focused templates.
  • User-friendly interface.
  • Analytics for tracking.

Cons:

  • More focused on landing pages.
  • Limited automation compared to dedicated email marketing tools.

Try it
Ease of use
Starting price
$27/month
Key function
Email List Building Landing Pages A/B Testing Integration
Support
Email Knowledge Base

GetResponse

GetResponse is an all-in-one marketing platform that includes email list building features, email marketing, automation, and more.

Pros:

  • Comprehensive marketing toolkit.
  • List building via forms and landing pages.
  • Marketing automation workflows.
  • Integration with various tools.
  • 24/7 customer support.
  • A/B testing for optimization.

Cons:

  • Complexity for beginners.
  • Pricing may be high for some users.

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Ease of use
Starting price
$15/month
Key function
Email List Building Automation Landing Pages Integration
Support
Email Phone Knowledge Base

Thrive Leads

Thrive Leads is a WordPress plugin dedicated to email list building. It offers various opt-in forms, targeting options, and reporting.

Pros:

  • Wide range of opt-in form types.
  • Precise targeting and triggering.
  • In-depth reporting and insights.
  • Seamless WordPress integration.
  • User-friendly interface.
  • Affordable pricing.

Cons:

  • Limited outside of WordPress.
  • Requires WordPress knowledge.

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Ease of use
Starting price
$67
Key function
Email List Building WordPress Plugin Targeting Reporting
Support
Email Knowledge Base

ActiveCampaign

ActiveCampaign is an email marketing and automation platform that includes list building features, CRM, and advanced automation.

Pros:

  • Powerful automation capabilities.
  • Integration with CRM for lead management.
  • Multiple lead capture options.
  • A/B testing for emails and forms.
  • 24/7 customer support.
  • In-depth analytics.

Cons:

  • Learning curve for advanced features.
  • Pricing can be high for larger lists.

Try it
Ease of use
Starting price
$9/month
Key function
Email List Building Automation CRM A/B Testing
Support
Email Phone Knowledge Base
Free Trial

Brevo

Brevo is an email marketing platform with list building tools. It offers customizable signup forms, marketing automation, and transactional emails.

Pros:

  • User-friendly interface.
  • Integration with marketing automation.
  • Comprehensive signup forms.
  • Affordable pricing.
  • Transactional email capabilities.
  • A/B testing for optimization.

Cons:

  • Some features may require technical knowledge.
  • Limited CRM functionality.

Try it
Ease of use
Starting price
paid plans from $25/month
Key function
Email List Building Signup Forms Automation Transactional Emails
Support
Email Knowledge Base