British singer M.I.A gave the country the bird during Sunday night’s performance of Madonna’s new single, “Give Me All Your Luvin.’”
In front of some 110 million viewers on NBC she flipped the bird and appeared to sing, “I don’t give a (expletive)” at one point, though it was hard to hear her clearly.
The NFL and NBC wasted little time in responding.
“The obscene gesture in the performance was completely inappropriate, very disappointing and we apologize to our fans,” said Brian McCarthy, spokesman for the NFL, which produced Madonna’s halftime show.
During the game the screen briefly went blurred after M.I.A.’s gesture …then tried to cut out the camera shot.
“The NFL hired the talent and produced the halftime show,” NBC spokesman Christopher McCloskey said. “Our system was late to obscure the inappropriate gesture and we apologize to our viewers.”